Bogo Wings Video
Tools: PowToon
Time: 3 Hours
Client: Chicken Warriors
Collaboration: Video and Photos from Chicken Warriors, Review from Google Review
Challenge:
Local restaurant Chicken Warriors wants more customers to try their wings. Their wings are very delicious and competitive in price. Chicken Warriors $14 for 10 wings. Buffalo Wild Wings $14.49 for 10 wings.
Solution:
Videos on Facebook get better engagement and result in more customers. I used Chicken Warriors' flyer for BOGO wings on Wednesday, video, and images from Chicken Warrior to create a 30 second video. I also pulled a genuine review from Google Reviews to use in the video.
Result:
Goal for March: Increase average number of orders of wings on Wednesdays by 15%, when comparing March 2023 (5 Wednesdays) to February 2023 (4 Wednesdays).
Goal for Q2: When comparing Q2 vs. Q1 2023, an increase in total visits to Chicken Warriors by 5% as customers complete repeat visits.