Bogo Wings Video

Tools: PowToon

Time: 3 Hours

Client: Chicken Warriors

Collaboration: Video and Photos from Chicken Warriors, Review from Google Review

Challenge:

Local restaurant Chicken Warriors wants more customers to try their wings. Their wings are very delicious and competitive in price. Chicken Warriors $14 for 10 wings. Buffalo Wild Wings $14.49 for 10 wings.

Solution:

Videos on Facebook get better engagement and result in more customers. I used Chicken Warriors' flyer for BOGO wings on Wednesday, video, and images from Chicken Warrior to create a 30 second video. I also pulled a genuine review from Google Reviews to use in the video.

Result:

Goal for March: Increase average number of orders of wings on Wednesdays by 15%, when comparing March 2023 (5 Wednesdays) to February 2023 (4 Wednesdays).

Goal for Q2: When comparing Q2 vs. Q1 2023, an increase in total visits to Chicken Warriors by 5% as customers complete repeat visits.